2023

Summer Reading List

Join us this summer in reading as many books as possible. Continuous professional development is one of our tenets here at Ulbrich and we would like to invite you to join us in our quest for personal and professional improvement throughout the summer of 2023!
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The Water Will Come: Rising Seas, Sinking Cities...
Extreme Ownership: How U.S. Navy SEALs Lead and Win
Bowerman & The Men of Oregon
Radically Human
A River in Darkness: One Man's Escape From North Korea
Smart Brevity
Walt Disney: The Triumph of the American Imagination
Greenlights
Narconomics: How to Run a Drug Cartel
Manhunt: The 12-Day Chase for Lincoln's Killer
Outlive: The Science and Art of Longevity
The Face on the Milk Carton
A Flicker in the Dark

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The Water Will Come: Rising Seas, Sinking Cities...

Environment

The Water Will Come: Rising Seas, Sinking Cities...

Jeff Goodell

What if Atlantis wasn't a myth but an early precursor to a new age of great flooding? Across the globe, scientists and civilians alike are noticing rapidly rising sea levels and higher and higher tides pushing more water directly into the places we live, from our most vibrant, historic cities to our last remaining traditional coastal villages. With each crack in the great ice sheets of the Arctic and Antarctica, and each tick upwards of Earth's thermometer, we are moving closer to the brink of broad disaster.

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Extreme Ownership: How U.S. Navy SEALs Lead and Win

Leadership

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Jocko Willink & Leif Babin

After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization.

Jocko & Leif voiceover the Audible version, so we definitely recommend the audiobook for this one!

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Bowerman & The Men of Oregon

Biography

Bowerman & The Men of Oregon

Kenny Moore

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games.

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Radically Human

Business

Radically Human

Paul R. Daugherty

In their groundbreaking book Human + Machine, Accenture technology leaders Paul Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as AI continues to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human with technology-led strategy that is reshaping the very nature of innovation.

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A River in Darkness: One Man's Escape From North Korea

Memoir

A River in Darkness: One Man's Escape From North Korea

Masaji Ishikawa

The harrowing true story of one man’s life in—and subsequent escape from—North Korea, one of the world’s most brutal totalitarian regimes. Half-Korean, half-Japanese, Masaji Ishikawa has spent his whole life feeling like a man without a country. This feeling only deepened when his family moved from Japan to North Korea when Ishikawa was just thirteen years old, and unwittingly became members of the lowest social caste. His father, himself a Korean national, was lured to the new Communist country by promises of abundant work, education for his children, and a higher station in society. But the reality of their new life was far from utopian.

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Smart Brevity

Business

Smart Brevity

Jim VanDeHei

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

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Walt Disney: The Triumph of the American Imagination

Biography

Walt Disney: The Triumph of the American Imagination

Neal Gabler

"Seven years in the making and meticulously researched - Gabler is the first writer to be given complete access to the Disney archives - this is the full story of a man whose work left an ineradicable brand on our culture but whose life has largely been enshrouded in myth. Gabler shows us the young Walt Disney breaking free of a heartland childhood of discipline and deprivation and making his way to Hollywood. We see the visionary, whose desire for escape honed an innate sense of what people wanted to see on the screen and, when combined with iron determination and obsessive perfectionism, led him to the reinvention of animation. "

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Greenlights

Memoir

Greenlights

Matthew McConaughey

I’ve been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Recently, I worked up the courage to sit down with those diaries. I found stories I experienced, lessons I learned and forgot, poems, prayers, prescriptions, beliefs about what matters, some great photographs, and a whole bunch of bumper stickers. I found a reliable theme, an approach to living that gave me more satisfaction, at the time, and still: If you know how, and when, to deal with life’s challenges - how to get relative with the inevitable - you can enjoy a state of success I call “catching greenlights.”

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Narconomics: How to Run a Drug Cartel

Organized Crime

Narconomics: How to Run a Drug Cartel

Tom Wainwright

How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work—and stop throwing away 100 billion a year in a futile effort to win the “war” against this global, highly organized business.

Manhunt: The 12-Day Chase for Lincoln's Killer

History

Manhunt: The 12-Day Chase for Lincoln's Killer

James L. Swanson

A fascinating tale of murder, intrigue, and betrayal. A gripping hour-by-hour account told through the eyes of the hunted and the hunters, this is history as you've never read it before. The murder of Abraham Lincoln set off the greatest manhunt in American history -- the pursuit and capture of John Wilkes Booth. From April 14 to April 26, 1865, the assassin led Union cavalry and detectives on a wild twelve-day chase through the streets of Washington, D.C., across the swamps of Maryland, and into the forests of Virginia, while the nation, still reeling from the just-ended Civil War, watched in horror and sadness.

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Outlive: The Science and Art of Longevity

Health

Outlive: The Science and Art of Longevity

Peter Attia

A groundbreaking manifesto on living better and longer that challenges the conventional medical thinking on aging and reveals a new approach to preventing chronic disease and extending long-term health, from a visionary physician and leading longevity expert. Wouldn’t you like to live longer? And better? In this operating manual for longevity, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health.

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The Face on the Milk Carton

Fiction

The Face on the Milk Carton

Caroline B. Cooney

The face on the milk carton looks like an ordinary little girl: hair in tight pigtails, a dress with a narrow white collar, a three-year-old who was kidnapped more than twelve years ago from a shopping mall in New Jersey. As fifteen-year-old Janie Johnson stares at the milk carton, she feels overcome with shock. She knows that little girl is she. But how could it be true? Janie can't believe that her loving parents kidnapped her, until she begins to piece together clues that don't make sense. Why are there no pictures of Janie before she was four? Her parents have always said they didn't have a camera. Now that explanation sounds feeble. Something is terribly wrong, and Janie is afraid to find out what happened more than twelve years ago.

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A Flicker in the Dark

Fiction

A Flicker in the Dark

Stacy Willingham

When Chloe Davis was twelve, six teenage girls went missing in her small Louisiana town. By the end of the summer, Chloe’s father had been arrested as a serial killer and promptly put in prison. Chloe and the rest of her family were left to grapple with the truth and try to move forward while dealing with the aftermath. Now 20 years later, Chloe is a psychologist in private practice in Baton Rouge and getting ready for her wedding. She finally has a fragile grasp on the happiness she’s worked so hard to get. Sometimes, though, she feels as out of control of her own life as the troubled teens who are her patients. And then a local teenage girl goes missing, and then another, and that terrifying summer comes crashing back. Is she paranoid, and seeing parallels that aren't really there, or for the second time in her life, is she about to unmask a killer?

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Best Podcasts for Manufacturers of Summer 2023!